Guides 5 min readUpdated 25 September 2026
eBay photo requirements
Photographs decide whether a buyer stops. eBay has rules about them, and supplier images break the rules often enough that it is worth knowing which ones.
The rules that refuse a listing
- The longest side must be at least 500 pixels — the commonest failure by a distance
- Up to 24 pictures per listing, free
- No borders, watermarks, text overlays or added graphics on the gallery image
- No placeholder or stock-catalogue images standing in for the item
- Formats: JPEG, PNG, and similar ordinary web formats
Why supplier photos fail
Description images on a supplier page are often 300 or 400 pixels wide, sized for a phone rather than for a marketplace. eBay refuses them outright.
They are worth keeping — they show detail a gallery shot does not — which means enlarging them to clear the minimum rather than dropping them.
Which to put first
The first picture is the one that appears in search results and decides whether anybody clicks. A plain shot of the whole product on a clean background beats a lifestyle photograph at thumbnail size.
Put the detail, the scale and the packaging shots after it.
Hosting
Sending pictures to eBay rather than linking to somebody else’s server means a listing keeps working when the supplier page changes. eBay-hosted copies do expire, so something has to refresh them before they do.
Questions
- What happens if a photo is under 500 pixels?
- eBay refuses it. Either enlarge it past the minimum or leave it out — there is no third option.
- Can I use the supplier’s photos at all?
- Technically they are the supplier’s, and eBay’s intellectual property rules apply. Many sellers do; the risk is theirs. Your own photographs are always safer.
- How many photos should a listing have?
- More than four and fewer than twenty-four. Enough to answer the questions a buyer would otherwise message you about.
Read next
- eBay says your picture is too small
Why eBay refuses images under 500 pixels on the longest side, why supplier description images so often fail it, and what to do instead of dropping them.
- eBay cannot read a WebP image
Why eBay refuses WebP images, why AliExpress serves them by default, and the simplest way to get a format eBay accepts.
- How to import an AliExpress product to eBay
What has to move from an AliExpress page to an eBay listing — photos, description, variations, item specifics — and what goes wrong doing it by hand.